Wholesale Photo Albums. Get the Picture?

Lots of news is making the headlines these days, and we’re getting slammed with information about everything from Sino-US relations going askew, to the latest Super Bowl game that provided a little bit of mental distraction from the harsh realities of life as we know it. In the spirit of continuing that nice, slow breath out as we exhale… let’s take a look at something that doesn’t hit us hard and fast, but rather gives us a chance to reflect upon pleasant memories. I’m talking about photo albums, and their application as a great item to carry in your wholesale arsenal. These little frames, books, and assorted themed shapes can be used to prop up pictures of everything from the family to the family dog, and when the holidays roll around, there never seems to be enough of them on hand after all the pictures have been taken, and stacks of prints have been made.

old album

Time for a new photo album!

 

All kinds of these goodies can be found on a variety of sites, and starting with the search results page on our own site will yield a plenitude of them, just to start you off in the right direction. However, when looking for the right photo albums for your own wholesale or retail needs, which one is right for you? What does your customer want in terms of price and selection? Here’s a few quick pointers I’ve put together to give you an idea about some of the more intriguing designs in photo albums, to make your decision easier:

 vistaprint mag

For the low price alternative, companies like Vistaprint have been making it easy.

 kolo

KOLO is just one example of what can be done to give your photos a nice clean look.

 Layout 1

I found some good-looking albums from Prinz, and this is just a small example.

 albums oz

Albums Australia come with hand-made products for those who need custom style.

 

Personally, I like photo albums. In fact, I’m more keen on the ones that are simple and basic, just because they have a timeless quality that always seems to project the image within the frame, instead of competing for attention with the picture. Call me strange, but there’s something about the feel of a large, heavy, hard-backed book that requires some upper body strength to heave onto the table so you can flip through each page. Maybe I spend too much time looking at a computer screen, and the knowledge that I can’t just click my way through a thumbnail list of images provides some sense of satisfaction? Whatever the reason, I am sure that there is a photo album out there for everyone, and all you need to do is start the search for the right supplier as you Find it. Source it. Profit!

Obama’s $2B Plan to Boost Exports: Good for Small Biz?

One of the things that's helped sink the U.S. economy into its current funk is our trade deficit, which stood at $36.4 billion in November. Translation: we imported $36.4 billion less than we sold abroad. 

President Barack Obama has set a goal of doubling U.S. exports over five years. To that end, he's seeking a $2 billion raise, to $6 billion, in funds for the Federal Export-Import Bank to lend small-to-medium sized businesses to help them sell more abroad. By 2015, Obama is hoping SMB exports will jump 40 percent.

Sounds good in general--$2 billion more in available credit to the small-business sector. But will it really help?
The proposal seems to have mixed messages for small businesses.

Part the export-increase plan is a proposed 20 percent hike in the Commerce Department's budget for its International Trade Administration, to $534 million, even while Commerce overall slashes $5 billion from its overall spending. Commerce secretary Gary Locke said the plan will also mean increased federal effort to fight foreign opposition to U.S. goods and services, and adding more foreign commercial-service staff in fast-growing nations including India, China and Brazil. 

Those still angry over how small businesses were done out of federal stimulus contracts may find some comfort in the $13.5 million the Ex-Im Bank says it will target for expanding its assistance programs for small businesses.

The U.S. Chamber of Commerce has come out in support of the plan, which they say supports their goals, including fighting the "economic isolation at home and abroad" embodied by "buy local" campaigns. 

Whoa up there a minute! Many a local, small business has been sustained through the downturn only on the strength of "buy local" sentiment. My local bookstore, sporting-goods store and many others survive only because shoppers in my town of 25,000 want to keep their small-business community thriving. 

A lot of small businesses would probably appreciate more help finding overseas markets. But it's unlikely small towns across America are going to knock off their "buy local" campaigns.

So who stands to benefit from adding small-biz assistance to help more businesses export? Small businesses with goods or services that would work abroad. The Chamber says 230,000 small-to-medium companies did 30 percent of U.S. exporting in 2008, double their number in 1992. So all proportions being equal, Obama's plan would aim to do what took more than 15 years last time in five years flat. Sounds ambitious.

Many small businesses are focused entirely on their local market, so the trade initiative won't help them. Few local restaurants will be exporting their pizza, for instance.

What's your take? Is $2 billion more for export loans a good move? Weigh in with a comment below.

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Repositioning by Jack Trout (with Steve Rivkin) – Book review



Repositioning

Marketing in an Era of Competition, Change, and Crisis


By: Jack Trout, Steve Rivkin

Published: October 2009
Format: Hardcover, 224pp
ISBN-13: 9780071635592
ISBN-10: 0071635599
Publisher: The McGraw-Hill Companies





"Repositioning is how you adjust perceptions, whether those perceptions are about you or about your competition", write co-authors Jack Trout and Steve Rivkin in their idea challenging and important book Repositioning: Marketing in an Era of Competition, Change, and Crisis. The authors move beyond Jack Trout's classic book Positioning, and describe how winning the minds of customers is only part of the road to success, and demonstrate the critical role of strategy in beating the competition in times of change and crisis.



Jack Trout (photo left) and Steve Rivkin recognize that the concept of positioning within the marketplace is still critical to success. A business must differentiate its products and services in a crowded marketplace if it is to survive and prosper. At the same time, however, change is happening in the competition, the industry, and the economy as a whole. A company or its competitors may face a crisis of due to economic conditions, cost increases, or a serious product or public relations disaster. A failure to meet these challenges, along with the constant threat of being overtaken by the competition, serve to make repositioning a crucial part of overall business strategy. Through examining the potential impact of the competition, change in the market, and the potential for crisis within a company or the economy, an organization can meet those challenges through a strong. well planned repositioning strategy.



Steve Rivkin (photo left) and Jack Trout provide a powerful framework for establishing a repositioning strategy that not only shows the weaknesses of the competition, but also the strengths and advantages of one's own company. To build that successful repositioning strategy, the authors provide a five step process:

* Rethink your current marketing
* Refocus your consumer branding
* Reassess your company’s strengths
* Reposition your corporate identity
* Reclaim your competitive edge

With these important steps in place, a company can meet the challenge of the competition which may not be considering a repositioning strategy. The dynamic of change in the marketplace and the economy can be overcome through an understanding and consideration of the process. In the event of a crisis in the company or industry, the repositioning steps create a road map for rebuilding customer confidence and moving ahead of the competitors.

For me, the power of the book is how Jack Trout and Steve Rivkin add the important strategy of repositioning to the well known concept of positioning. They describe why repositioning is much more than finding weaknesses withing the competition. While that idea is part of repositioning, the authors demonstrate that moving ahead of the competition is not simply about the negative aspect of the competition, but about creating positive differentials to claim the competition's market share as well. Repositioning is also a timely topic for today's rapidly changing economic and market conditions. Knowing when to change from the current market position into a new repositioned area of the market can mean the difference between company success and failure. The specter of crisis looms large within today's economy, and whether a crisis hits on a company only or industry wide scale, the ability to utilize the five step repositioning strategy outlined in the book, can be a game changer.

I highly recommend the brilliant and destined to become classic book Repositioning: Marketing in an Era of Competition, Change, and Crisis by Jack Trout (with Steve Rivkin), and put the transformational power of repositioning to work in your company. The book provides a powerful combination of theory and practical application that can be utilized to strengthen your organization while leaving the competition far behind.

Read the essential and revolutionary book Repositioning: Marketing in an Era of Competition, Change, and Crisis by Jack Trout (with Steve Rivkin), and put the power of repositioning to work for your company. This book will improve your organization's strategic thinking during these times of change and crisis, and leave the competition in the dust.

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The Price Of A Bargain by Gordon Laird – Book review




The Price of a Bargain

The Quest for Cheap and the Death of Globalization


By: Gordon Laird

Published: October 20, 2009
Format: Hardcover, 344 pages
ISBN: 978-0-7710-4606-3
Publisher: McClelland & Stewart







"For better and for worse, ours is the age of the bargaineers - the engineers of bargains - whose factories extend from rice paddies to suburban basements everywhere. Each year we are drawn to their doors by the millions", writes award winning journalist Gordon Laird in his incisive and thoughtful book
The Price of a Bargain: The Quest for Cheap and the Death of Globalization
. The author provides rare insight into the driving forces behind globalization, and lays bare the real costs associated with perceived bargains, that fill the shelves of big box stores and discount chains.

Gordon Laird comes to the conclusion that globalization may have reached its practical limit. In a world of depleting and more costly resources, less available cheap offshore labor, more expensive transportation, and exhausted consumer credit, the real price of bargains has been borne by those other than the customer. The author describes, through extensive research that spans the globe, that the globalized economy of the past two decades is unsustainable and is nearing an end. The true environmental costs of bargains, writes Gordon Laird, are now being realized in higher levels of air pollution, increased asthma and cancer rates, and accelerated climate change. At the same time, the author describes how exploited workers rioting for higher wages and better working conditions, while increasingly scarce resources become more expensive as well. These realities lead the author to conclude that product prices will increase at the same time as consumers have lower incomes and less access to credit.



Gordon Laird (photo left)describes the rise and fall of shopping malls and big boz stores, how industry leader Wal-Mart may have passed its peak growth period, and how dollar stores and independent retailers are adding customers. The author takes the reader on a tour of Alberta's tar sands, the port of Los Angeles, and through mainland China. Each of these integral parts of the world bargain trade system point to what he sees as its decline. All of these changes in the retail, environment, resource, and offshore labor landscape, according to Gordon Laird, represent an overall sea change in the global supply chain. As a result, the author sees dramatic changes in consumer behavior to a more local and regional type of economy. For Gordon Laird, these changes mark the beginning of the end of globalization.

For me, the power of the book is how Gordon Laird combines seemingly unrelated aspects of the global economy, ranging from resource scarcity to Chinese worker riots to less consumer credit, and connects them into an overall global system of bargains. At the same time, the author makes a compelling case that today's familiar shopping malls are soon to be ghost towns, and they will be joined by countless big box stores and power centers. The true prices of labor, environmental degradation, and health concerns have not been part of the low prices for imported consumer goods. That situation is about to change. The author provides policy and market based alternatives to the current bargain economy. Instead of globalization continuing as what Gordon Laird calls a gambler's economy of Las Vegas writ large, he suggests that a more balanced economy will emerge, where the real price of things saves the world economy and globalization from themselves.

I highly recommend the powerful and essential analysis of the true cost of bargains The Price of a Bargain: The Quest for Cheap and the Death of Globalization by Gordon Laird, to anyone seeking a more clear understanding of how the search for bargains has many hidden and unaccounted for costs. The book also takes a glimpse into the future of the retail, resource, and transportation industries and how their transformation will change forever the face of national economies and globalization.

Read the powerful and important book The Price of a Bargain: The Quest for Cheap and the Death of Globalization by Gordon Laird, and you will never look at low prices and perceived bargains in the same way again.

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Who Owns The World by Kevin Cahill (with Rob McMahon) – Book review




Who Owns the World

The Surprising Truth About Every Piece of Land on the Planet


By: Kevin Cahill, Rob McMahon

Published: January 29, 2010
Format: Trade Paperback, 384 pages
ISBN: 9780446581219
Publisher: Grand Central Publishing










"Land is the single most common characteristic of wealth worldwide. What the poor lack - land - the rich have in spades. In fact, land defines the wealthy to a far greater extent than cash", writes journalist, editor, and geographer Kevin Cahill, along with journalist Rob McMahon, write in their comprehensive and fascinating study of global land ownership Who Owns the World: The Surprising Truth About Every Piece of Land on the Planet. The authors assert that land ownership is very heavily concentrated in a few hands, has been concentrated throughout history, and that lack of access to real property was and remains the leading cause of national and global poverty.

Kevin Cahill and Rob McMahon provide startling statistics about who really owns the land in every country and territory on earth. Tables and charts, complete with numbers of owned acres, demonstrate that the ownership of land everywhere is not widely held. Instead, a few wealthy people, members of royal families, churches, and governments represent the vast overwhelming majority of land ownership. The authors identify Queen Elizabeth II of the United Kingdom as the largest owner of land in the world. Through Crown ownership, her ownership extends to entire countries and encompasses one seventh of the globe. Other monarchs hold similar ownership levels in the countries of their dominion. In the United States, the largest landowners are the government and Ted Turner. The book lists the major owners in exhaustive lists of their extensive holdings.



Kevin Cahill (photo left) and Rob McMahon assert that the overwhelming proportion of land held by a few people, including hereditary monarchs, is the primary source of global poverty. For Kevin Cahill, the lack of land ownership and the exclusion of any access to owning land, creates poverty and perpetuates the gap between rich and poor around the world. The authors consider that land ownership, and the access to property, is a basic human right. They demonstrate that the usual rates of population density, and measures of land ownership fail to take into account disparity in population placement and the ultimate state or monarch ownership. The authors write that there is just over 5 acres of land per person in the world. They propose that everyone have access to one tenth of an acre to live or two acres of rural property. They believe this step would do more to end the gap between rich and poor than any other measure that can be undertaken in terms of wealth redistribution.

Foe me, the power of the book is the extensive and intensive research done by the authors in building their case about who really owns the world's property. They provide hard data in the form of documented numbers, lists of the major owners in various groups, and how property title is often not as secure as thought previously. With only 15% of the world's population owning all of the land, the authors make a solid assessment of who holds real property. Those statistics also underline the vast majority of the world's people who own no land. For the authors, that exclusion to land ownership is the most important indicator and cause of world poverty. By examining the global ownership of land, the book provides a valuable forecasting tool for how developments in property ownership may evolve, helping to formulate and create public land ownership policy.

I highly recommend the monumental and often shocking book Who Owns the World: The Surprising Truth About Every Piece of Land on the Planet by Kevin Cahill (with Rob McMahon), to anyone seeking a comprehensive study into the real truth about global land ownership, and its effect on wealth and poverty on a worldwide basis. Whether you agree with the authors' assessment and analysis or not, the book is a must read for everyone, as land ownership affects everyone living on the planet. This understanding is also critical to understanding our collective future as well.

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